Marketing is the way companies get across to us of their products and services they have available. While letting customers know of products available is a good thing, what advertisers do is to entice people to actually buy then.
Ads are put across in such ways to make it appeal to people. Sometimes, however with advertising, the message oversteps the mark. By that I mean, it offers things which are not associated with the product. If for example, buying if an ad states purchasing the product will come with free shipping then these terms need to be adhered to. Often, you find unscrupulous companies offering things which they fail to deliver. If the terms are not adhered to, it is falling foul of advertising laws.
Ads are put across in such ways to make it appeal to people. Sometimes, however with advertising, the message oversteps the mark. By that I mean, it offers things which are not associated with the product. If for example, buying if an ad states purchasing the product will come with free shipping then these terms need to be adhered to. Often, you find unscrupulous companies offering things which they fail to deliver. If the terms are not adhered to, it is falling foul of advertising laws.
There is much protection from the law to prevent companies from taking advantage of consumers through lies and untruths. But when it comes to the Internet, due to the infancy of the medium, protection for consumers to date have been somewhat loose. However this is something that is changing. As the web continues to grow and becomes part of everyday life, laws will be introduced to protect the customer. From later on this year, websites have to follow the same code of conduct as traditional mediums. Failing to do so will result in the law coming down heavily on the individuals behind the business.
It is a good thing as it offers people a greater peace of mind when shopping online.
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